Strategy
Marketing strategy
Brand strategy
Messaging & positioning
Growth & go-to-market plans
Team workshops
Content & copywriting
Blogs
Newsletters
Personal brand content
Video & motion graphic
Lead magnets & long-form content
Brand
Brand strategy
Re-brands and brand refreshes
Digital
AEO & SEO
Wix websites
Loveable websites
Website updates & builds
Website copy
Agentic workflows & automations
Agentic workflows using your AI
CRM automations
Onboarding workflows
Events, speaking & PR
Event planning & management
Podcasts
PR opportunities
My philosophy
I've spent over a decade working with small businesses, agencies, and founders - running them, growing them, stretching every pound as far as it'll go.
I believe in working with frameworks that give you more bang for your buck, and being pretty resourceful when it comes to making budgets and tools work harder for you.
Think of me as your in-house marketer who pops in a couple of days a month. All the strategy and doing, none of the HR faff.
You get all the benefits of a marketer who gets your business, and I get to help you grow your confidence alongside growing your business.
Your in-house marketer
I work fractionally, meaning I'm like a team member who gets you and your business, but you only pay for a few days a month or per project.
Fractional marketing
All the benefits of an experienced, in-house marketer without the HR headache.
I'll work with you to align your marketing activities to your business goals to help you generate business.
Marketing strategy
Know where you want to be but not how to get there? Struggling to generate leads for your business?
Aligned with your business, a marketing strategy will help you figure out where to focus your efforts & budget.
Projects & Support
Hate generating content, but know it's an important part of your business's sales strategy?
Newsletters, social media posts, personal brand content, and more - the hard stuff done for you.
"Coral is the unicorn I've been looking for"
"I’ve been working with Coral as my fractional marketing manager for a few months now, and the return on investment has been brilliant.
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She’s the unicorn I was looking for - an exceptional copywriter who nails my tone of voice (and gets people to actually respond), a strategic marketing brain, and tech-savvy too.
She ticks every box. The impact she’s had on my business already has been impressive, and I’m excited to see what we do next."
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Sarah May, Mayday HR
"I have a 38% newsletter to closed-sale conversion rate"
"Coral is so talented at mastering my tone of voice (which isn't easy), that I'm almost convinced that she actually morphs into me temporarily whilst she writes my newsletters.
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She has made running-a-bloody-brilliant-newsletter the easiest thing in the world. We speak once a month, she extracts all my brain thoughts and then somehow turns it all into brilliant content that requires zero changes.
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I don't even need to think about it. It just sits there, churning in leads for me. Currently, I have a 38% newsletter to closed-sale conversion rate with an ROI of 3x what I've paid Coral. That's crazy, and it's not slowing down."
Jeni Ashdown, LeadJen
How to write content that sounds like you: Tone of voice explained
Does your online self sound like your offline self? If no, this blog will help you understand what tone of voice is, and how to find yours.